570-956-9526 • kevzaz@gmail.com • linkedin.com/in/kevin-zazycki/ • Conshohocken, PA
Results-Driven Marketing Professional
Marketing professional with expertise in graphic design, digital marketing, and marketing operations. Skilled in team leadership, workflow optimization, and data-driven strategies to enhance brand presence and improve engagement. Proficient in multi-channel campaigns, analytics, marketing automation, and event management.
Experience
Director of Marketing Operations
American Reading Company – Blue Bell, PA
June 2018–Present
Spearheaded the implementation of Salesforce Marketing Cloud, enhancing prospect tracking and increasing ROI visibility.
Developed and managed dashboards for key marketing metrics, including win/loss reports, inventory tracking, and email performance.
Oversaw the internal store for sales representatives, managing the team responsible for physical inventory and print materials.
Led vendor relationships for print production and collateral distribution, ensuring cost efficiency and quality control.
Created marketing collateral, working closely with sales teams to optimize materials for lead generation and conversions.
Managed marketing automation workflows across multiple platforms to improve lead nurturing, customer engagement, and conversion rates.
Planned and executed internal and external company events, including logistics, promotional materials, and vendor coordination.
Digital Marketing Specialist
Sila Heating & Air Conditioning – King of Prussia, PA
December 2016–May 2018
Managed and optimized paid social media campaigns, increasing brand awareness and customer engagement.
Created compelling digital and print advertising materials, including billboards, web ads, and email campaigns.
Responded to customer inquiries and reviews across social platforms such as Facebook, Yelp, and Angie’s List.
Developed and implemented an SEO-focused content strategy that boosted organic website traffic and enhanced visibility for high-priority keywords.
Led the transition to a rebranded website in partnership with an external agency, ensuring a seamless user experience.
Analyzed social media ad performance, monitored KPIs, and compiled data-driven reports to guide future paid media strategy and budget allocation.
Senior Graphic Designer
Best Cigar Prices – Drums, PA
November 2011–December 2016
Led a team of two junior designers, ensuring the timely production of a monthly 48-96 page catalog distributed to 60,000+ customers.
Managed complex pricing tables across multiple catalogs, ensuring data accuracy and consistency with manufacturer-suggested retail prices.
Collaborated closely with print vendors and internal mailing database teams to streamline large-scale distribution processes and reduce turnaround times.
Designed and executed email marketing campaigns through Mailchimp for an 80,000-subscriber list.
Developed an automated email audience segmentation system, significantly reducing opt-outs and improving engagement.
Assisted in product photography and video content production to enhance marketing materials and support both print and digital campaigns.
Education
Antonelli Institute – Erdenheim, PA – GPA 3.67
Associate in Specialized Technology – Graphic Design/Commercial Art
Technical Skills
Design & Creative:
Adobe Creative Suite (Photoshop, Illustrator, InDesign), Product Photography, Video Production, Print Advertising
Marketing & Communications:
Digital Marketing, Email Marketing, SEO, PPC, Social Media Marketing, Event Management, Brand Development, Marketing Automation
Analytics & Reporting:
Google Analytics, CRM Reporting, ROI Optimization, Data-Driven Strategy, SQL
Marketing Platforms:
Salesforce Marketing Cloud, Mailchimp, WordPress
Web & Development:
HTML/CSS, Web & Content Management
Operations & Leadership:
Marketing Operations, Vendor Management, Workflow Optimization, Team Leadership
